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in recent years, the automotive industry has set off a wave of "button renaissance". tesla's minimalist design led the industry trend, but as other automakers explore and re-examine, the return of buttons, knobs and toggle switches has become a trend. companies such as kia, bmw mini and volkswagen are reintroducing physical buttons and knobs in their new models, aiming to provide a more direct operating experience. this change also poses a challenge for tesla and its followers, who need to adapt to the new interior design.

in the field of electrical products, from e-readers to induction cookers, more and more products are experiencing a phenomenon similar to the "button revival". as a pioneer in touch screen technology, apple has added a third physical button - the camera control button on the side - to the latest iphone 16 series, which highlights the balance between technology and practicality.

although touch screen technology has brought unprecedented operational convenience and rich functional experience, overuse has also exposed some problems. especially in a driving environment, integrating vehicle control functions into touch screen menus can easily distract the driver's attention and increase safety risks. therefore, the european auto safety agency explicitly requires that vehicles must be equipped with physical switches and buttons to achieve the highest safety rating.

the button revival is not just a technical choice, but also a return to emotion and practicality. the tactile and operational feedback they bring often stimulate users' sense of pleasure and satisfaction. for example, the walnut knob on the copper induction cooker allows the chef to adjust the heat without looking. this design is not only practical, but also full of humane care.

apple's reintroduction of physical function keys at the top of the keyboard on macbook pro computers reflects the intersection of technology and experience. in 2016, apple took an innovative stance and replaced the classic physical buttons with the so-called touch bar, a touch screen strip. today, apple has once again returned to physical buttons, hoping to give professional users the familiar and friendly feel of their beloved mechanical buttons.

author/han tianshu
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