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Relevant research by the China Chain Store & Franchise Association shows that investment decisions in the catering industry need to be more precise and rational. In the past, many investors blindly followed the trend and pursued popular concepts. However, as the market matures and competition intensifies, this approach has been difficult to achieve sustained success.

Nowadays, the brand satellite store model is favored. This model focuses on deepening the regional market, getting closer to consumers through small and flexible store layouts, and improving market coverage and service efficiency. Behind this change, there is actually a close connection with the optimization of logistics and distribution.

Although air cargo does not directly appear in the investment decisions of the catering industry, its role cannot be ignored. Efficient air cargo ensures the freshness and diversity of ingredients. For example, some special ingredients from far away can be quickly transported to various places, enriching the restaurant's menu selection. At the same time, it also enables some catering brands that rely on specific fresh ingredients to achieve cross-regional development.

The rapid development of air cargo transportation has changed the supply chain. In the past, the transportation of ingredients may be limited by geographical and time constraints, making it difficult to supply certain dishes in some areas. But now, with the help of air cargo, even restaurants in remote areas can obtain fresh and diverse ingredients, thereby improving the quality and competitiveness of catering services.

For chain catering companies, air freight is even more significant. It can realize the efficient operation of the central kitchen model and ensure the standardization and timeliness of food supply in each store. Through air freight, chain companies can better integrate resources, reduce costs and improve operational efficiency.

In addition, air cargo transport has also promoted the international development of catering brands. Some catering brands with Chinese characteristics use air cargo to transport ingredients and specialty products overseas, allowing consumers around the world to taste authentic Chinese cuisine. This not only promotes the spread of Chinese catering culture, but also opens up a broader market space for the Chinese catering industry.

However, while air cargo transportation brings opportunities to the catering industry, it also brings some challenges. For example, the high transportation costs may be a burden for some small and medium-sized catering companies. In addition, the requirements for the preservation and packaging of ingredients are more stringent, which increases the operating costs and management difficulties of enterprises.

In the face of these challenges, catering companies need to adopt reasonable strategies. On the one hand, they can reduce their dependence on air freight and improve transportation efficiency by optimizing procurement and inventory management. On the other hand, they can cooperate with suppliers to share transportation costs and achieve mutual benefit and win-win results.

In short, although air transport cargo seems to have no direct connection with the investment path of the catering industry, it actually plays an important role in promoting it behind the scenes. Catering industry investors and operators need to fully realize this and make rational use of relevant resources to adapt to market changes and demands and achieve sustainable development.