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On the one hand, the Olympics attracted a large number of tourists and attention, boosting local tourism, catering and other industries. However, for the luxury goods market, it failed to prosper as expected.

From a supply chain perspective, air cargo played an important role. Although the flow of people increased during the Olympics, the uneven distribution of air cargo capacity affected the transportation of raw materials and finished products for luxury goods. For example, the supply of some rare materials was delayed, affecting the launch of new products.

In addition, consumers' consumption habits are also changing. As people pay more attention to environmental protection and sustainable development, their consumption concepts of luxury goods have also changed. They pay more attention to the quality and value of products rather than simply the brand and price. However, some luxury brands failed to adapt to this change in time, resulting in a decline in market share.

At the same time, the instability of the global economic situation has also had an impact on the luxury goods market. In times of economic uncertainty, consumers tend to cut non-essential high-end consumption and choose more practical goods instead.

Furthermore, the development of social media has made information dissemination faster and more extensive. Some negative news or comments may quickly affect the brand image and thus affect sales performance.

In short, the phenomenon of global luxury leaders falling into an icy cave during the Paris Olympics is the result of the combined effect of multiple factors. This also provides an opportunity for related industries and companies to reflect and improve.