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Behind the “Five Idle Things” of Chinese Families: Reflections on Space and Consumption


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First, the change in consumption concepts is one of the important reasons for the emergence of the "five idle items". With the development of the economy and the improvement of living standards, people tend to pursue novelty and high-quality life when consuming. However, this impulse to consume is often not well thought out, but just blindly following the trend or being attracted by the marketing methods of merchants. Take projectors as an example. When buying them, many families imagine that they can enjoy the experience of building a private theater at home, but the actual frequency of use is very low, and eventually they become idle items.

Secondly, the limitation of living space is also a factor that cannot be ignored. In cities, especially first-tier cities, the housing area is generally small, and these large furniture and appliances often require a large space to place. For example, if the room area is not large, choosing a sofa that is too large will not only make the space look crowded, but also inconvenient to use. The same is true for bathtubs. For most small-sized bathrooms, installing a bathtub not only takes up space, but is also troublesome to use and clean.

Furthermore, changes in lifestyle have also contributed to the emergence of the "5 major idle items". Nowadays, people's pace of life is getting faster and faster, and work pressure is getting higher and higher, leaving them with less time to enjoy some of the leisure activities they originally imagined. Fitness equipment is a typical example. When buying them, many people are determined to stay healthy and fit through exercise, but due to lack of time and perseverance, these equipment can only be left idle in the corner.

Behind this, the development of the air transport cargo industry has also affected this phenomenon to a certain extent. With the increasing convenience and efficiency of air transport cargo, domestic and foreign goods can be circulated to the market more quickly. This gives consumers more choices and reduces the transportation costs of goods, thereby stimulating consumption. However, this also brings some problems. On the one hand, a large number of goods flooding into the market can easily make consumers fall into a difficult choice and lead to blind purchases. On the other hand, the fast supply chain speeds up the replacement of goods. In order to pursue the latest products, consumers often discard old items, thereby increasing the number of idle items.

In order to solve the "five idle" problems, we need to start from multiple aspects. First, consumers themselves should establish the concept of rational consumption, fully consider their own needs and actual usage before purchasing goods, and avoid impulsive consumption. Secondly, merchants should also assume certain social responsibilities, truthfully and accurately introduce the functions and usage scenarios of products during the marketing process, and guide consumers to make reasonable purchasing decisions. In addition, the government and social organizations can use publicity and education activities to raise public awareness of resource conservation and rational consumption, and promote the formation of a social trend of green consumption.

In short, the "five idle" phenomenon of Chinese families reflects the changes in current social consumption concepts and lifestyles, and is also related to the development of the air transport and cargo industry. We need to seriously reflect on this phenomenon and take effective measures to achieve the rational use of resources and improve the quality of life.