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1. Changes in alcohol consumption in Japan

After the 1990s, the total amount of alcohol consumed in Japan declined. The total population, structure and consumption habits play a key role in this phenomenon. As the population ages, young people are less interested in traditional alcoholic beverages, and new beverages such as RTD are favored. Although the proportion of high-end sake such as pure rice daiginjo has increased, the overall drinking scale is still on a downward trend.

2. China’s Current Population Structure and Consumption Trends

Today's China has a similar population structure to Japan in the 1990s. The traditional alcohol consumption market faces new challenges and opportunities. The consumption concept of the younger generation has changed, and the choice of beverages has become more diverse.

3. The rise and development of overseas delivery business

In the context of globalization, overseas delivery business has grown rapidly. People can easily obtain goods from all over the world, including various special wines. Overseas express delivery to door service breaks the geographical restrictions and meets consumers' demand for novel and high-quality drinks.

It allows consumers to taste fine wines from different countries, enriching their consumption choices.

At the same time, it also provides a new channel for wine producers to expand their markets.

4. Potential Relationship between Changes in Japanese Alcohol Consumption and Overseas Delivery

The changing trend of alcohol consumption in Japan reflects, to some extent, the shift in consumer demand. The development of overseas delivery business has further accelerated the diversification of this demand. When China faces similar demographic changes, overseas delivery business may bring new vitality to the domestic alcohol market.

On the one hand, the introduction of overseas specialty liquors may affect the taste preferences of domestic consumers.

On the other hand, domestic liquor companies can also learn from foreign experience and models to innovate and reform.

5. The impact of overseas distribution on China’s alcoholic beverage industry

Overseas delivery has brought competitive pressure to China's wine industry, prompting domestic companies to improve quality and service. At the same time, it has also promoted cultural exchanges and introduced more foreign wine culture to China.

Consumers have higher requirements for the quality and packaging of alcoholic beverages.

Companies need to keep innovating to adapt to market changes.

VI. Implications and Prospects

We can get some inspiration from Japan's experience and the development of overseas delivery. China's alcohol industry should pay attention to changes in consumer demand and strengthen brand building and market promotion. In the future, with the advancement of technology and the opening of the market, overseas delivery business is expected to develop further, bringing more opportunities and challenges to the alcohol industry.