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as a leader in the e-commerce industry, hema fresh is facing challenges while promoting the development of the fresh food e-commerce industry. hema restarted the forward warehouse model in 2024, aiming to further optimize its operational efficiency and profitability through this strategic adjustment.

compared with traditional third-party logistics services, the forward warehouse model has stronger advantages. it can shorten the supply chain to a minimum and deliver products directly to consumers, thereby effectively reducing costs. in addition, the fast delivery speed of the forward warehouse model also brings consumers a more convenient service experience.

in the process of restarting the forward warehouse model, hema did not avoid the issues of cost control and profitability. in order to achieve better profitability, hema had to explore new business models. this is also one of the reasons why hema continues to try different strategic directions. through comparative analysis with third-party logistics services, hema's decision reflects its keen perception of the market environment.

judging from the data, although my country's fresh food market is huge, the proportion of online fresh food is still low, and the proportion of instant fresh food delivery represented by forward warehouses is even smaller. however, compared with the overall market growth rate of fresh food e-commerce, the growth rate of the forward warehouse market is much higher than the overall growth rate, which also reflects the potential value of the forward warehouse model in the field of fresh food e-commerce.

although the forward warehouse model faces challenges in cost control and profitability, hema is still confident that the forward warehouse model can bring greater impetus to hema's future development by optimizing operational efficiency and finding new profit models.

judging from hema’s actions, it has a deep understanding of the development direction of the fresh food e-commerce market and the changes in consumer demand.