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The e-commerce express delivery industry relies on efficient logistics networks and precise delivery services to meet consumer needs. Consumers expect express delivery services not only for the quick delivery of goods, but also for the goods to be intact and accurate. Once there is a problem in the express delivery process, such as the loss, damage or delay of the package, it may lead to consumer dissatisfaction and complaints, thus affecting the reputation of the e-commerce platform and the sales performance of the merchants. Similarly, in the China Gold store runaway incident, the gold stored by consumers could not be withdrawn, which was a serious betrayal of consumer trust. When consumers choose to store gold in the store, they are based on trust in the brand and recognition of its promises. When this trust is broken, consumers suffer huge losses. In essence, both the e-commerce express delivery and gold store incidents involve issues of trust and commitment. In e-commerce express delivery, merchants promise to deliver on time, express delivery companies promise safe and fast delivery, and consumers make purchases based on these promises. In the China Gold store incident, the store promised to keep the gold for consumers, but failed to fulfill this promise. This breakdown of trust is extremely detrimental to the development of the industry. In the field of e-commerce express delivery, if consumers lose trust in express delivery services, they may reduce online shopping or choose more reliable but more expensive express delivery services, thereby increasing the operating costs of e-commerce companies. For express delivery companies, losing trust means losing market share and may even face a survival crisis. Similarly, after the China Gold store incident, consumers' trust in gold brands may decline, which will not only affect China Gold's own brand image and market share, but may also affect the development of the entire gold industry. Consumers may be more cautious about other gold brands, thus affecting the sales performance of the entire industry. In addition, the events in these two fields also reflect the importance of supervision. In the e-commerce express delivery industry, relevant departments need to strengthen supervision of express delivery companies, regulate market order, and protect the legitimate rights and interests of consumers. Regarding the China Gold store incident, regulatory authorities should also strengthen supervision of the gold market to prevent similar incidents from happening again. In order to rebuild trust, e-commerce express delivery companies need to continuously improve service quality, strengthen internal management, and establish a sound complaint handling mechanism. At the same time, it is necessary to strengthen employee training and improve employees' professional quality and service awareness. For the gold industry, companies should strengthen self-discipline, strictly abide by relevant laws and regulations, and protect the rights and interests of consumers. In addition, industry associations should also play a role in strengthening industry norms and self-discipline and jointly maintaining the good image of the industry. In short, although the e-commerce express delivery and China Gold store incidents occurred in different fields, they both sounded the alarm for us. Only business practices based on trust can achieve sustainable development and create greater value for society and consumers.