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From changes in consumer demand to intensified market competition, from the promotion of technological innovation to the impact of the policy environment, many factors have jointly shaped this new situation. Among them, although air express does not seem to be directly involved, it plays a subtle role in promoting it behind the scenes.

First of all, the rise of the trend of "extreme cost-effectiveness" relies heavily on an efficient supply chain system. The development of air express has made it possible to transport raw materials quickly, thereby reducing inventory costs and losses. Suppliers can deliver fresh, high-quality ingredients to restaurants more quickly, ensuring the quality and taste of the dishes, while also providing strong support for restaurants to control costs. Through air express, some specialty ingredients that were originally restricted by geographical regions can be quickly delivered to restaurants across the country, enriching the choice of dishes and further satisfying consumers' pursuit of cost-effectiveness.

Secondly, going overseas has become a new strategic direction for Chinese restaurant chain brands. In the process of internationalization, air express plays a vital role. It can ensure that the brand's core products and special seasonings are transported to overseas stores in a timely and accurate manner, maintaining the consistency and stability of the taste of the dishes. For those ingredients that require extremely high freshness and timeliness, air express is indispensable. This not only helps to enhance the brand's competitiveness in overseas markets, but also brings consumers a familiar and delicious experience.

Furthermore, the successful operation of brand satellite stores also depends on the help of air express. Satellite stores are usually located in different areas or commercial centers of the city. In order to ensure the timely and accurate supply of goods to each store, efficient logistics distribution is the key. Air express can deliver key materials and products to satellite stores in a short time to meet their daily operations and rapid changes in market demand.

In addition, air express also plays an important role in the integration of tourism and catering industries. With the booming tourism industry, tourists' demand for local specialties is growing. Through air express, special catering products can be quickly transported from tourist destinations to other regions, meeting tourists' needs for aftertaste after the trip, while also further expanding the influence of local catering brands.

In short, although air express is not directly involved in every aspect of China's restaurant chain operations on the surface, it is like an invisible link, silently playing a key role behind the scenes, promoting the continuous development and change of the industry.