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The "Five Idle Things" of Chinese Families: Reflections on the Change of Consumption Concepts


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When buying these items, many families are often influenced by various advertisements and promotions and place orders on impulse. For example, when seeing the warm and comfortable bathtub in the advertisement, they imagine themselves enjoying a relaxing bath at home, but the actual frequency of use is very low. The same is true for sofas. In pursuit of beauty and comfort, they buy oversized or impractical styles, which end up taking up a lot of space.

The emergence of this consumption phenomenon is closely related to the rapid development of e-commerce. E-commerce platforms provide convenient shopping channels, allowing consumers to easily browse a wide range of products, but at the same time, they can easily lead to blind consumption. When people shop online, they often only see the advantages of the products and beautiful pictures, but ignore their actual needs and the limitations of their home space.

In addition, some consumers have a "stockpiling" mentality. In order to enjoy preferential prices during promotions on e-commerce platforms, they buy a large number of goods that they do not need temporarily, including some items that may become idle. For example, dishwashers and projectors may be bought home just because of the strong promotion, but the actual need for use is not urgent.

To change this situation, consumers need to establish a more rational consumption concept. Before buying items, they should fully consider their actual needs, family space and the frequency of use of items. At the same time, they should also learn to resist the temptation of various promotional activities and not blindly follow the trend.

Merchants and e-commerce platforms should also shoulder certain social responsibilities. When promoting products, they should provide true and comprehensive information to avoid exaggerating the advantages and functions of products and misleading consumers. In addition, e-commerce platforms can provide consumers with more personalized recommendations through technical means such as big data analysis to reduce unnecessary consumption.

In short, the emergence of the "five idle" phenomenon in Chinese families has sounded the alarm for us. We need to seriously reflect on our consumption behavior, establish correct consumption concepts, and make every consumption more rational and valuable.