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monetization rate: an indicator of e-commerce strength

the monetization rate is an important indicator to measure the earning power of an e-commerce platform. it represents the balance between the operating costs and profitability of merchants. as traffic growth peaks, the e-commerce industry faces new challenges. how to improve the monetization rate and bring about sustained growth has become a core issue for every e-commerce platform. taobao, pinduoduo and other platforms have achieved good results in improving the monetization rate, but this has also brought new challenges: the increase in merchant operating costs.

user experience: the new growth consensus

as traffic growth peaked, the overall growth rate of the e-commerce industry slowed down and entered a stage of stock competition. at this stage, user experience has become a new consensus for growth. alibaba executive xu hong said that taobao's current priority is to improve the user's purchasing experience and promote the increase in purchase frequency and gmv. douyin e-commerce also emphasized that improving consumer experience is the direction of long-term efforts. pinduoduo launched the fourth 10 billion project after the "10 billion subsidies", "10 billion agricultural research" and "10 billion ecology", and is committed to supporting new quality merchants through 10 billion resources, in order to provide users with a better consumer experience, thereby driving growth.

supply chain upgrade: from efficiency to ultimate cost-effectiveness

in the fiercely competitive environment of the e-commerce industry, any platform that wants to succeed needs to continuously optimize and improve its operating efficiency. retail giants such as walmart and costco have also experienced the same challenges and eventually found a business model that suits them: by improving the efficiency of the supply chain and corporate operations, the cost savings are passed on to consumers at a "low price", making the cost-effectiveness more and more extreme, while continuously optimizing services.

future outlook: the essence of retail and infinite upgrades

the development of the e-commerce industry, like the evolution of the retail industry, will always bring new changes and challenges. however, from the lessons learned from the us retail industry, we can see that no matter what era it is, the most important thing is to pass on the benefits to consumers at a low price. therefore, if any e-commerce platform wants to win in the competition and achieve sustainable operation, it needs to continuously improve its service quality and find a development model that suits itself.