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in recent years, the sales of fuel vehicles have continued to decline, which has forced joint venture automakers to re-examine their market positioning. they are facing huge market competition pressure and need to take effective measures to increase sales. price reduction has become their most direct means. as a leader in the field of traditional fuel vehicles, saic volkswagen continues to explore new strategies in market competition. at the 2024 chengdu auto show, saic volkswagen officially released the new model tuyue xinrui and positioned it as the cheapest suv model. at the same time, new products such as passat pro and 2025 passat outstanding have also been launched, and a price reduction strategy has been adopted to strive to gain an advantageous position in the fiercely competitive market.

in addition to saic volkswagen, other joint venture automakers have also begun to follow the pace of price cuts. dongfeng nissan officially announced that the teana true heart edition is officially on the market, with a limited-time price of only 127,800 yuan, and its official guide price range is 129,800-149,800 yuan. the official guide price range of the new generation cadillac xt5 is 399,900-459,900 yuan, and the limited-time pre-sale price is 279,900-339,900 yuan, with a discount of 120,000 yuan. these measures show that with the rapid development of the new energy vehicle market and the intensification of market competition, joint venture automakers have to re-examine their market positioning, put down their "status" and actively participate in price wars, hoping to gain survival space in future market competition.

in recent years, the market has changed rapidly, the sales of traditional fuel vehicles have continued to decline, and electrification transformation has also become a trend in the industry. faced with challenges and opportunities, joint venture automakers need to actively explore new development directions and continuously optimize their products and services in order to gain an advantageous position in future competition.