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in the past, service accounts were regarded as content distribution centers, attracting users by pushing information. however, as the wechat user base continues to grow, the amount of information and user feedback of service accounts have gradually exposed their shortcomings. subscription accounts, on the other hand, have gained more user recognition due to their more precise content dissemination mechanism. the folding of service accounts and the optimization of subscription accounts mean that a new competitive landscape is taking shape.

on the one hand, the folding of service accounts aims to reduce information harassment and improve user experience. users can easily obtain the content they need in subscription accounts, while service accounts will focus more on the release and dissemination of content. on the other hand, the user group of subscription accounts is more precise, attracting more high-quality content creators and users.

this means new marketing strategies for merchants. the competition for traffic on the wechat platform is becoming increasingly fierce, and merchants need to find more effective marketing channels. emerging platforms such as short videos and live broadcasts are attracting more and more merchants. with the rapid development of mini programs, linking subscription account content to mini programs has also become a new trend.

in addition, the folding of service accounts has also brought new challenges. it is more difficult for users to search and access service accounts, which may also lead to a decline in some user experience. these changes mean that merchants need to re-plan their marketing strategies and choose the right platforms and channels.

the future development trend may be a more diversified marketing model. user needs are constantly changing, and wechat also needs to make adjustments based on market demand. in the future, the integration of service accounts and subscription accounts will become a new marketing strategy.