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"break out of homogeneity" and change direction

in an internal letter, heytea mentioned that "the homogeneous competition in the industry continues to consume consumers' enthusiasm for tea products and brands". this means that heytea needs to find its position again and make changes. from direct operation to the franchise model, heytea is trying to break out of the traditional development model and seek new growth points.

the low point of “2,500 yuan/bottle”

the wholesale price of feitian moutai is also affected by market changes. in the "macau puji" mooncake incident, some sales channels were questioned for abnormal operations, which provided an opportunity for heytea to adjust its strategy. in a highly competitive market environment, companies need to adapt flexibly and seize opportunities.

economic environment and bankruptcy protection

the bankruptcy filing of tupperware, an american home furnishings company, shows the impact of the macroeconomic environment on companies. the challenges brought by economic fluctuations have put some companies in a difficult situation and forced them to seek more reliable ways to deal with the crisis.

in short, changes in the market environment are driving brands to seek new development directions. heytea’s strategic adjustments, feitian moutai’s price changes, and tupperware’s bankruptcy filing all reflect the competitive pressure and challenges in the industry.