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their success lies in breaking the traditional export model of "good quality and low price" of domestic products and integrating cultural values ​​into products. they lead the trend and occupy an advantageous position in overseas markets. however, the overseas trendy toy market is not smooth sailing. li yongjian predicted that trendy toys may face many challenges in the future. the first is the challenge of cultural differences. trendy toy brands need to cater to the cultural orientation of overseas markets and achieve deep localization of products and services, which is full of complexity and subtlety; the second is the innovation of operating models. not only should the value of trendy toys in social, collection and culture be comprehensively considered, but also the efficient operation of offline stores should be ensured. there is currently a lack of sufficient past experience worth learning from; finally, how to accurately convey the multi-dimensional value of trendy toys on the global stage, especially the deep connotation of ip, also constitutes a challenging task.

li yongjian has a unique vision for the design and operation of trendy toy ips. he hopes that the construction of ips in the future can follow a more coherent and smooth logic, so that chinese stories can be more effectively embedded in the business model. at the same time, he is full of expectations for the combination of trendy toy ips and cutting-edge technology, and believes that a new ip ecosystem can be created with the help of digital tools such as generative artificial intelligence and big data. wang tao emphasized that "ip is the core of the trendy toy business." he compared the industry to a violin performance. the live performances of musicians are limited by the venue, resulting in a relatively limited number of audiences. the early operating model of trendy toy companies is similar to record companies recording artists' works and promoting them to various places, fully amplifying the dissemination of trendy toy ips.

today, their goal is to build a comprehensive operating platform covering the entire industry chain of trendy toy ips, discover and promote more excellent ips, and reach a wider range of global consumers.