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This phenomenon does not exist in isolation, it is inextricably linked to the development of other industries. Take the emerging overseas express delivery service as an example. Its rapid development has not only changed people's consumption patterns, but also had a profound impact on international business and tourism. With the prosperity of e-commerce, the volume of overseas express delivery business has surged. This has enabled people to obtain global goods more conveniently and promoted the further development of international trade.

For the international hotel industry, the rise of overseas express delivery has brought both opportunities and challenges. On the one hand, convenient express delivery services help attract more business travelers, who may frequently receive and send packages due to business needs. On the other hand, as consumers choose to shop online more, they spend less in physical stores around hotels, which has a certain impact on the hotel's affiliated commercial facilities.

In addition, the efficiency and convenience of overseas express delivery services have also changed people's travel habits to a certain extent. In the past, people might arrange a trip specifically to buy specific goods. Now, through overseas express delivery, they can get what they need without having to go to the destination in person. This change has led to a subtle shift in travel motivation and travel demand, which in turn affects the source structure of international hotels.

The Chinese market has performed particularly well in this context. With the maturity of the domestic e-commerce market and the rapid development of the express delivery industry, consumers' demand for overseas goods is growing. However, due to various constraints, international hotel giants have failed to fully adapt to this change in the Chinese market, resulting in weak performance. They have failed to effectively integrate service innovation, market positioning and marketing strategies with the rapidly developing e-commerce and express delivery industries, and have missed some business opportunities.

Faced with such a situation, the international hotel industry needs to actively adjust its strategy. Strengthen cooperation with e-commerce and express delivery companies, and provide relevant value-added services, such as package collection and express delivery, to meet the needs of guests. At the same time, optimize the commercial layout within the hotel, introduce more experiential consumption projects related to e-commerce, and increase non-accommodation income sources. In addition, accurately grasp the changes in consumer travel habits, formulate more targeted marketing and product design plans, and attract more guests with different needs to stay.

In short, the profitability of international hotel giants in the first half of the year is closely related to the development of emerging industries such as overseas express services. Only by following the trend of the times and constantly innovating and optimizing their own business models can they remain invincible in the fierce market competition.