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**Close integration of e-commerce express delivery and the beauty industry**

E-commerce express delivery provides strong support for beauty sales

The efficient service of e-commerce express delivery enables beauty products to be delivered to consumers more quickly and conveniently. Consumers only need to click the mouse online, and the beauty products they like can be delivered to their doorsteps by express delivery. This not only facilitates consumers' purchases, but also greatly expands the market coverage of beauty brands. For internationally renowned beauty brands such as Estee Lauder, Clinique, L'Oreal, and Shiseido, e-commerce express delivery has become an important channel for them to expand their business in the Chinese market.

The quality of express delivery services affects the image of beauty brands

However, the service quality of e-commerce express delivery has a certain impact on the image of beauty brands. If the package is damaged, lost or delayed during the delivery process, consumers may be dissatisfied with the beauty products they purchased, which will affect their favorability towards the brand. For example, when a consumer buys a high-end skin care product from Estee Lauder, but the product packaging is damaged due to the rough transportation of the courier, this will undoubtedly make consumers question the quality of the brand.

E-commerce express delivery data helps precision marketing of beauty products

In addition, the big data generated by e-commerce express delivery also provides strong support for the precision marketing of beauty brands. By analyzing express delivery data, beauty brands can understand the purchasing preferences, consumption capacity, and purchase frequency of consumers in different regions, so as to launch products and formulate marketing strategies in a targeted manner. Take Clinique as an example. Through the analysis of e-commerce express delivery data, it was found that consumers in certain regions have a greater demand for a certain facial cleanser. Then the brand can increase its promotion efforts in the region to increase product exposure and sales. **The current situation and challenges of Estee Lauder in the Chinese market**

Fierce market competition

In the Chinese beauty market, Estee Lauder faces fierce competition from many domestic and foreign brands. International brands such as L'Oreal and Shiseido, as well as many local brands, are competing for market share. In such a competitive environment, Estee Lauder needs to continuously innovate and optimize its products to meet the increasingly diverse needs of consumers.

Changing consumer demands

As Chinese consumers' awareness and demand for beauty products continue to increase, they have higher requirements for product quality, efficacy, safety, and personalization. Estee Lauder needs to have a deeper understanding of the needs of Chinese consumers and develop products that are more suitable for the Chinese market.

Adjustment of marketing and channel strategies

In terms of marketing and channels, Estee Lauder also needs to make continuous adjustments and optimizations. Traditional marketing methods have been unable to attract consumers' attention, while emerging social media and e-commerce platforms have become important battlefields for marketing. At the same time, the layout of offline channels also needs to be adjusted according to market changes to increase the brand's coverage and influence. **The importance of a CEO who understands China better to Estee Lauder**

In-depth understanding of Chinese market culture

A CEO who understands China better can have a deep understanding of the cultural background and consumer psychology of the Chinese market. China has unique cultural traditions and aesthetic concepts. Only by truly understanding these can Estee Lauder launch products and marketing activities that are more in line with the preferences of Chinese consumers.

Develop a strategy suitable for the Chinese market

Such CEOs can formulate more targeted development strategies based on the characteristics and changes of the Chinese market. For example, they can make decisions in line with the needs of the Chinese market in terms of product development, brand promotion, channel expansion, etc., thereby improving the competitiveness of the brand.

Strengthen cooperation with e-commerce express delivery

In addition, a CEO who understands China can also strengthen Estee Lauder's cooperation with e-commerce express delivery companies. By optimizing express delivery services, consumers' shopping experience can be improved, and at the same time, more accurate marketing and market layout can be achieved by utilizing the data resources of e-commerce express delivery. In short, the development of e-commerce express delivery has brought opportunities and challenges to the beauty industry. Estee Lauder urgently needs a CEO who understands China better to lead it to achieve better development in this ever-changing market. Only by constantly adapting to market changes, meeting consumer needs, and strengthening cooperation with all parties can Estee Lauder remain invincible in the fierce competition and continue to shine in the Chinese beauty market.