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starting from 2026, toyota plans to launch 10 pure electric models, with the goal of achieving sales of 1.5 million electric vehicles, which is a huge breakthrough for a traditional automobile manufacturing giant. however, as global market growth slows, toyota has to reassess its strategic goals. foreign media analysis said that toyota group expects to produce and sell only 400,000 pure electric vehicles in 2025 and 1 million pure electric vehicles in 2026, which means that toyota's electrification plan will undergo adjustments.

although the production and sales targets have been reduced, toyota remains determined to advance the research and development and production of pure electric vehicles. the new platform architecture, new design concept and strong technical strength will bring new competitive advantages to toyota. lexus, a subsidiary of toyota group, will also launch a new pure electric sports car, which will be supported by a new power system and equipped with high-performance batteries to achieve a range of more than 1,000 kilometers and shorten the charging time to less than 20 minutes.

toyota group's electrification transformation is not an isolated event. many auto giants are adjusting their electrification strategies. volvo has given up its goal of fully transforming into a pure electric brand by 2030, and instead focuses on balanced development of light oil-electric power, phev plug-in oil-electric hybrid and ev pure electric models. ford has canceled its plan to launch a large three-row pure electric suv and postponed the launch of the successor to the f-150 lightning pure electric pickup truck to 2027.

toyota group's electrification transformation faces challenges and opportunities. the adjustments made by competitors also provide new opportunities for toyota. toyota needs to continuously innovate and improve its electrification technology capabilities in order to succeed in the fierce market competition.