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The e-commerce express delivery industry has developed rapidly in recent years and competition is fierce. In this red ocean, companies are also trying to avoid low-quality competition. Similar to the automotive industry, e-commerce express delivery cannot only pursue growth in quantity, but also focus on improving service quality and user experience.

Take delivery speed as an example. Many e-commerce express delivery companies were once caught up in a "speed race" to see who could deliver faster. However, too fast speed often means higher costs and greater risks. Once problems occur, such as loss or damage of express delivery, it will damage consumer trust and reduce the company's reputation. This is just like the automobile industry's simple pursuit of sales while ignoring product quality and brand image. It is a low-quality "involution".

On the contrary, if e-commerce express delivery companies can pay more attention to the details and accuracy of services, such as providing accurate logistics information tracking, personalized packaging services, more friendly customer communication, etc., they can stand out from the competition and achieve sustainable development. Just as NIO emphasized, it is through technological innovation and service upgrades, rather than simply competing in sales, that the market and consumers can be recognized.

In addition, in terms of operation and management, e-commerce and express delivery companies can also learn from NIO's emphasis on quality and brand image. NIO focuses on building a high-end brand image and attracts consumers by continuously improving product quality and service levels. E-commerce and express delivery companies can also improve their own brand image, establish a good corporate reputation, and attract more customers and partners.

For example, strengthening employee training to improve employees' service awareness and professionalism; optimizing warehousing and distribution processes to improve operational efficiency; strengthening cooperation with suppliers to ensure the quality of raw materials and equipment, etc. These measures can not only improve the competitiveness of enterprises, but also create a good environment for the healthy development of the industry.

In short, NIO's thinking on the industry's low-quality internal circulation provides valuable inspiration for the e-commerce express delivery industry. E-commerce express delivery companies should shift from pure quantity competition to competition in quality and service, focus on brand building and sustainable development, and jointly promote the progress of the industry.