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The rapid rise of e-commerce has changed consumers' shopping habits and consumption patterns. The convenience of online shopping makes people more inclined to buy goods at home, which to a certain extent reduces people's demand for travel and hotel stays. With the continuous development of e-commerce platforms, various promotional activities are frequently launched, and consumers are more willing to buy a large number of goods in a specific shopping festival to save money. This change in consumption patterns may reduce the proportion of travel and hotel consumption in consumers' budgets.

On the other hand, the development of e-commerce has also led to the booming logistics industry. The substantial growth in express delivery business has put forward higher requirements for logistics infrastructure and distribution networks. In order to meet the needs of fast and accurate delivery, logistics companies have increased their investment in warehousing, transportation equipment and personnel training. Some hotels have seen this business opportunity and rented out idle venues to logistics companies as storage space to increase additional income. However, this has also changed the hotel's operating model and resource allocation to a certain extent.

At the same time, the fierce competition in the e-commerce industry has prompted companies to continuously innovate and optimize their services. For example, some e-commerce platforms have begun to provide special services such as "same-day delivery" and "timed delivery", which requires the establishment of more intensive distribution outlets and more efficient distribution teams. In order to reduce costs, some e-commerce companies choose to cooperate with hotels, taking advantage of the hotel's geographical location and space advantages to establish temporary distribution points. This not only brings certain rental income to the hotel, but also saves the cost of renting a dedicated warehouse for e-commerce companies. However, this cooperation may also bring management challenges to the hotel, such as increased personnel turnover and safety hazards.

Let's look at the performance of international hotel giants in the Chinese market. The particularity and complexity of the Chinese market have caused these giants to face many challenges in the process of adaptation. As competition in the domestic tourism market intensifies, consumers' choices of hotels have become more diverse and personalized. The rise of local hotel brands has seized a certain market share with its advantage of better understanding of domestic consumer needs and cultural characteristics. The development of e-commerce has enabled consumers to more easily compare the prices and services of different hotels, which has also intensified competition among hotels.

In addition, changes in the policy environment and economic situation also have an impact on the profitability of international hotel giants in the Chinese market. In recent years, China has strengthened supervision on environmental protection, fire protection and other aspects, and hotels need to invest more funds to renovate facilities and operate in compliance. At the same time, the slowdown in economic growth and the trend of consumption upgrading have made consumers pay more attention to cost-effectiveness when choosing hotels, which is undoubtedly a challenge for international hotel giants that are mainly positioned at the high end.

In summary, there are many connections between the overall profitability of international hotel giants in the first half of the year and the development of e-commerce. The rise of e-commerce has changed consumption patterns and affected the source of hotel customers; the development of e-commerce logistics has brought new business opportunities and challenges to hotels; and in the Chinese market, international hotel giants also need to face the influence of many factors such as local competition, policy environment and changes in consumer concepts. In the future, both the hotel industry and the e-commerce industry need to continue to innovate and adapt to market changes in order to achieve sustainable development.