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home > industry news > lanzhou beef noodles: evolution from “a bowl of noodles” to an industrial chain
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the history of lanzhou beef noodles can be traced back to 2006. it was at that time that pang xiaofang boldly entered the catering industry after buying out the banking system and joined dingniu beef noodles to open the first store. now, 15 years have passed, and her "small business" has expanded to two stores. among them, the "golden store" located near the lanzhou botanical garden has reached more than 400 square meters, open 24 hours a day, providing 26 jobs. at its peak, more than 2,400 bowls of beef noodles were sold a day, with a customer flow of more than 1,000 people. with the reputation accumulated over the years, pang xiaofang has also welcomed the "flow" of diners from other places. during holidays such as summer vacation and national day, she receives up to seven or eight tourist groups.
the birth of this "golden rice bowl" is based on the breakthrough and efforts of "a bowl of noodles", as well as the constantly updated product lines and service systems. as a partner of pang xiaofang, lanzhou dingle catering service co., ltd. also actively responded to national policies and consumption upgrade needs, combining traditional ramen shops with modern technology to create a complete e-commerce express delivery system. from basic classes, crash courses to boutique classes, they provide a variety of learning modes to meet the needs of students at different levels and goals.
the evolution of this industry chain has also made lanzhou beef ramen a representative development case of "a bowl of noodles" in china and even around the world. today, lanzhou dingle catering service co., ltd. has opened 600 stores and built "dingniu" ramen restaurants across the country. through the franchise chain model, it has expanded the value of "a bowl of noodles" to a wider market.
analyze:
by analyzing the development of lanzhou beef noodles, we can find that the evolution of e-commerce express delivery services and the industrial chain are the key factors in its development. pang xiaofang's success also proves the feasibility and sustainability of these two models and provides a reference for other industries.