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in recent years, china's securities industry has continued to deepen its customer service field and has taken multiple measures to promote business expansion and development. many securities firms have adopted the strategy of "customer returns are better than portfolio performance" and have built a more complete account management system with fund investment consulting as the core. for example, guolian securities has established account management systems such as fund investment consulting, asset management plans, and family trusts to achieve a buy-side investment consulting service model for different customer categories and needs. as of the end of june this year, the total number of fund investment consulting customers was 319,400, a year-on-year increase of 13.35%. cicc is also actively deploying emerging businesses, and its buy-side investment consulting products include stock investment consulting, fund investment consulting products and other forms.

2. international business layout leads development

in addition to providing services in the domestic market steadily, many securities firms have also begun to actively expand into the international market. citic securities uses hong kong and singapore as "dual bookkeeping centers" to build a cross-regional, cross-market, and cross-asset class wealth management and comprehensive service platform to provide more diversified, personalized and global asset allocation solutions for high-net-worth clients and institutional investors around the world. at the same time, citic construction investment has achieved remarkable results in international business. its international cumulative agency stock transaction amount is hk$15.094 billion, a year-on-year increase of 42.83%, and the total market value of customer custody shares is hk$18.987 billion, a year-on-year increase of 13.86%.

3. innovative services help customers gain benefits

in recent years, chinese securities firms have continuously promoted innovative services to meet the diversified needs of customers. for example, citic construction investment has actively expanded its overseas wealth management business and achieved remarkable results, showing strong competitiveness in the international market. in addition, some securities firms have also provided customers with more diversified overseas asset allocation methods through policy opportunities such as "cross-border wealth management connect".

iv. future prospects

chinese securities firms have made some progress in both service and development. in the future, securities firms will continue to deepen their international business layout, increase innovative services, and combine policy support to strive to achieve a win-win situation for customer operations and long-term benefits for investors.