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gu ming's prospectus admits that franchisees independently operate stores, and the quality of their store operations is a crucial factor in the success of the brand. but at the same time, the brand cannot guarantee that its management of franchisees will always be effective. if franchisees fail to perform their obligations as agreed, or fail to achieve store operations that meet brand standards, the brand image and reputation will be damaged.

in the process of national layout, gu ming actively explored different market strategies, such as selecting suitable partners and formulating differentiated operation strategies for different cities and regions. however, market competition is also a factor that cannot be ignored. as first-tier cities, shanghai and beijing are the arenas of fierce competition in the tea beverage industry. gu ming also has a strong interest in these cities and plans to make layouts when conditions are ripe.

on june 21 this year, gu ming opened a three-day pop-up store in linkong paradise at shanghai bfc bund financial center. this marked gu ming's official entry into the shanghai market, but at the same time, the validity period of the prospectus had expired, and gu ming needed to supplement the latest financial information in a timely manner.

as an emerging tea brand, gu ming needs to constantly explore new development directions and balance the relationship between expansion and management in a highly competitive market. through the franchise model and strategic layout, gu ming attempts to take a leading position in the tea market. however, future challenges also come with it: how to balance rapid expansion and long-term operation, how to ensure the stability of brand image and reputation, and how to cope with the test of market competition. these problems require gu ming to constantly explore and solve.