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the hot sales of the china overseas shunchang jiuli project set a national record for the total sales amount of commercial housing in a single opening, triggering a "high temperature" in the entire market. projects such as the second phase of longsheng bay and the third phase of greentown qiantan lily garden have also experienced peak subscriptions. this not only reflects the continued enthusiasm of shanghai’s luxury housing market, but also shows people’s pursuit of quality life and investment needs.

on the whole, shanghai's luxury housing market shows two major characteristics: first, it shows the characteristics of an "improvement-oriented" market, that is, improvement demand is dominant. "improvement-oriented" home buyers often regard real estate as an asset allocation tool and seek stability and opportunities to maintain and increase value amid market fluctuations. secondly, positive changes in the market environment have further promoted this trend.

regulatory policy support and the continued rise of real estate stocks have injected new vitality into the overall market confidence. for mid-to-high-end improvement groups, investment attributes are more advantageous.

in the second-hand housing market, the prices of some "high-quality, sub-new" second-hand houses are still at high levels, which also provides more choices for improvement-minded buyers. especially in high-quality urban areas, there is a significant difference between market price and second-hand house price, which also reflects the balance of market demand and supply.

all in all, the future development trend of shanghai’s luxury housing market deserves attention. its development direction may point to two paths:

• high-end improvement market will continue to provide impetus for market growth, especially in the mid- to high-end market, where improvement-oriented homebuyers will continue to dominate.
• new luxury market with social development and urban changes, new luxury housing markets may emerge, attracting more buyers of different types.