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Let’s first look at Oriental Selection. The successful rise of Oriental Selection is not accidental. It is inseparable from Yu Minhong’s strategic vision and the careful operation of the team. However, in the process of rapid development, it is also facing a series of management challenges. For example, how to ensure the steady improvement of product quality and service level while maintaining the rapid growth of the live broadcast business, which involves many issues such as supply chain management and personnel training. If there are omissions in these links, it may affect the consumer’s shopping experience and damage the brand image. From the perspective of e-commerce express delivery, if problems such as untimely logistics delivery and damaged packages occur frequently, it will directly affect consumers’ satisfaction with Oriental Selection products.

Let's talk about Wahaha. As a traditional beverage giant, Wahaha also needs to continuously innovate and optimize its management model in the face of increasingly fierce market competition. After Zong Fuli took over, she tried to inject new vitality into the company, but she also encountered some twists and turns in the process. For example, the market positioning of the product was not accurate enough, and the expansion of marketing channels was not efficient enough. In terms of e-commerce express delivery, if Wahaha's online sales channels cannot be effectively connected with express delivery services, it may cause product delivery delays and affect consumers' willingness to buy.

The lack of a modern corporate management system will not only affect the internal operating efficiency of the company, but also put it at a disadvantage in market competition. For listed companies, poor management may cause stock price fluctuations and affect investor confidence. The rise of the Internet celebrity economy has brought new marketing channels to companies, but it has also put forward higher requirements on the company's adaptability and management level.

In the field of e-commerce express delivery, fast, accurate and safe delivery services are the core needs of consumers. If companies cannot meet these needs, they may lose opportunities in market competition even if their products have advantages. Therefore, companies need to establish a sound logistics management system, strengthen cooperation with express delivery companies, and improve delivery efficiency and service quality. At the same time, they should use technical means such as big data to optimize logistics routes and inventory management and reduce operating costs.

In short, the cases of Dongfang Zhenxuan and Wahaha tell us that if modern enterprises want to remain invincible in the fierce market competition, they must pay attention to the improvement and innovation of management systems. Only by constantly adapting to market changes, strengthening internal management, and improving operational efficiency can sustainable development be achieved. At the same time, as e-commerce express delivery becomes increasingly important, enterprises should make full use of this channel to provide consumers with a better shopping experience.