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as one of china's important economic centers, guangzhou has a rich cultural heritage and has formed a unique city symbol and brand. therefore, in the process of giving souvenirs, it is necessary to incorporate the element of "representing the city culture" into it, reflecting the regional characteristics while avoiding excessive consumption and violations.

the guidelines clearly stipulate that party members and cadres can carry out a series of activities in attracting investment and providing services to enterprises, including inviting enterprises to participate in investment promotion negotiations, research and investigation in other places, etc.; they can also visit and investigate enterprises in other places, and invite enterprises to participate in seminars and forums, etc. at the same time, the guidelines also clearly prohibit certain behaviors, such as not accepting gifts, cash gifts, consumption cards (vouchers), securities, equity, other financial products and other property that may affect the fair performance of official duties; and not asking for any gifts, cash gifts and other property from enterprises.

these regulations are aimed at ensuring fair and just investment promotion and enterprise-related services, so that enterprises and party members and cadres can maintain a clean, transparent and harmonious atmosphere in their interactions, while avoiding conflicts of interest and violations.

however, there are still some problems and challenges in practice:

• lack of clear definition: the definitions of "what can be done", "what should be done with caution" and "what cannot be done" are not clear enough, which makes it difficult for some party members and cadres to judge the boundaries in their interactions, making deviations and violations prone to occur.
• poor communication between departments: investment promotion and business-related services involve multiple departments, and the lack of an effective communication mechanism between departments leads to information confusion and inability to resolve problems in a timely manner.
• lack of institutional support: the existing systems and rules are relatively backward and cannot adapt to the development trends and needs of the new era.

in the future, we need to start from the following aspects to promote investment promotion and enterprise-related services more effectively and fairly:

• strengthen communication among departments, establish a sound communication mechanism, ensure that information is transparent and open, and avoid misunderstandings or conflicts.
• improve the system, formulate clearer and more specific norms and requirements, and guide party members and cadres to follow correct standards in their interactions.
• establish an effective supervision mechanism to deal with violations in a timely manner and ensure fairness and justice.

only by making efforts in these areas can we better promote investment attraction and enterprise-related services, create more opportunities for enterprise development, and make greater contributions to urban construction.