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P&G China's consumer insights and modern logistics services


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As a world-renowned consumer goods company, P&G has always focused on in-depth understanding and grasp of consumer needs in the competition in the Chinese market. The "fast, accurate and complete" principle advocated by Xu Min aims to meet the ever-changing needs of consumers in an efficient way. This precise insight enables P&G to make accurate decisions in product development, marketing and other aspects.

However, when we turn our attention to the field of logistics, especially the overseas express delivery service model, we will find that it also contains similar pursuits. In order to achieve efficient, accurate and comprehensive coverage of overseas express delivery services, many problems need to be solved. For example, how to ensure that the package can quickly pass through customs and accurately reach the destination, while meeting the diverse needs of consumers in different regions.

In terms of speed, overseas express delivery services need to establish an efficient logistics network and transportation system. This may include close cooperation with international airlines and shipping companies to optimize transportation routes and transit links to shorten the transportation time of packages. At the same time, advanced logistics information technology can be used to achieve real-time tracking and monitoring of packages, so that consumers can always understand the location of the package and the estimated delivery time, thereby improving consumer satisfaction.

Accuracy is also crucial for overseas express delivery services. This means ensuring that packages can be delivered to consumers accurately and without errors, avoiding problems such as wrong addresses, lost or damaged packages. To achieve this goal, logistics companies need to strengthen employee training, improve operational standards and accuracy. At the same time, use intelligent sorting and distribution systems to reduce the possibility of human error.

In terms of comprehensiveness, overseas express delivery services need to cover a wider range of regions and consumer groups. This requires not only that logistics companies have strong delivery capabilities to deliver packages to remote areas and rural markets, but also that they consider the special needs of different consumers, such as providing door-to-door installation, commissioning and other value-added services.

Back to P&G China, its insight into consumers has potential synergy with the development of overseas express delivery services. On the one hand, by deeply understanding consumer needs, P&G can provide logistics companies with information on product characteristics and consumer preferences to help logistics companies optimize delivery plans. For example, for certain fragile or urgently needed products, P&G can suggest that logistics companies use special packaging and priority delivery methods.

On the other hand, the continuous improvement of overseas express delivery services can also provide strong support for P&G's market expansion in China. Efficient, accurate and comprehensive logistics services can enhance consumers' confidence in purchasing P&G products and increase the market coverage of products. Especially today when e-commerce channels are becoming increasingly important, high-quality logistics experience has become one of the important factors for consumers to choose products.

In short, although P&G China's consumer insights and overseas express delivery services belong to different fields, they are inherently consistent in their pursuit of the goal of "fast, accurate and complete". Through mutual learning and coordinated development, the two are expected to jointly create better experience and value for consumers.