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hao yuanyuan's team is working hard to explore. they have pushed the construction of elderly care dining points to a new stage through the idea of ​​"from north to south, step-by-step advancement, and gradual extension", and have gradually expanded to 28 communities. from idle spaces in the community to elderly care service stations, and then directly into the neighborhood committees, each location reflects the needs and respect for the elderly. they believe that as long as they can squeeze out a place, even if it is just a small window, they must give priority to meeting the dining needs of the elderly.

every morning, three delivery vehicles set out from the central kitchen and deliver meals to various communities in an orderly manner along the north, middle and south lines. these meal assistance points, through the convenience of community elderly care service stations, have become convenient dining places for the elderly within 15 minutes of leaving home.

hao yuanyuan frankly said that the logic behind this is the perfect combination of "demand" and "supply". the central kitchen at the street level has a wide coverage and a large actual demand. the elderly care meal points scattered everywhere can cover more people and ensure the market size and service scope. at the same time, they are also constantly exploring the "business philosophy". from breakfast, lunch to tiered dishes and small portions, every meal follows the principles of safety, health and the taste of the elderly.

moreover, they not only have to meet the needs of the elderly, but also strike a balance between market competitiveness and profitability. they provide dine-in, take-out and delivery services to the elderly through a variety of service forms, and support multiple payment methods such as online payment, payment with pension and disability assistance cards and cash payment. at the same time, they also actively launch holiday specialty foods that meet the personalized needs of residents, such as double ninth festival longevity peaches and spring festival cooked food, making meals more colorful.

"we often change our dishes and launch new ones every month," said hao yuanyuan. "through these methods, we try to explore and meet market demand and provide high-quality supply to further enhance our market competitiveness and profitability."

in terms of pricing, they fully consider the special needs of the elderly. they adopt a pricing scheme that combines public welfare with marketization to ensure that the price is lower than the market price of similar meals. at the same time, in addition to the service objects, they still provide services to other groups of people in the area and commercial buildings, but the price is increased by 10% to 20%.

in the end, their efforts paid off. the construction of community elderly care and dining centers fully utilized the community public service space, recruited community volunteers to participate, reduced rental and operating costs, and enabled the central kitchen to achieve long-term sustainable development. "after a period of exploration, we gradually achieved sustainable micro-profits, ensuring that the elderly can afford to eat, eat well, eat conveniently, eat safely, and eat healthily," said hao yuanyuan.